Maximize Demosphere - October 2011

The October edition of Maximize Demosphere focused on Facebook's New Timeline Feature and is featured below. Click to download a copy of the slides in PDF format. The slides are available to view as well with no narration.

During the session, we provided more information about Timeline itself and then moved into a discussion on what it means for users and organizations. We finished the session with some ideas for making best use of Timeline moving forward.

• About Timeline: Timeline is a dramatic re-invention of the Facebook Profile. It's set to be released in the coming weeks and is geared towards being a digital scrapbook of your life. There's much speculation that Facebook Pages will see a migration to Timeline as well.
• What Timeline Means: In short, a much greater focus on interactions. Gone will be the days of simply "Liking" something. Moving forward, you can "read" a book or "watch" a movie ... and lots more. This gives organizations a much greater opportunity for interaction with members. Transparency is also key - with Timeline's layout, negative feedback will stick around forever.
• Ideas for Use: A customized cover photo or photos of your organization are highly recommended - it's free advertising if your members use them. In addition, it's very important to focus on benefits and tell a story rather than hard selling. Compel people to want to belong.

Feel free to watch the recording of the session and/or download the slides. We hope you can join us for a future session!