Maximize Demosphere - April 2011
The April edition of Maximize Demosphere focused on an Introduction to Search Engine Optimization (SEO) and is featured below. Click to download a copy of the slides in PDF format. The slides are available to view as well with no narration.
During the session, we introduced Search Engine Optimization (SEO) and discussed its importance in helping searchers find your content. From there, we went over ways that Demosphere assists in these efforts via the WebWriter® Content Management System:
Finally, a collection of ideas for your own use was outlined - feel free to watch the videos and see the slides.
- Think in keywords - what are people searching for? Optimize your content accordingly. Check out the Google Keyword Finder to start searching!
- Content is King - Make sure you have valuable content on your pages. Include 2-3 sentences on your homepage that weave in keywords. Write in complete sentences! Write articles about your top keywords! Also, don't just write for the sake of writing - if the content is remarkable, it will be shared ... another great benefit!
- Linking - inbound, outbound, and within your site. Links count as votes for content - more people linking to you demonstrates your status as an authority! We also spent some time discussing how to obtain more inbound links.
- Be Social. Facebook posts, tweets from Twitter, YouTube videos, etc - these all count as votes for your site as well. Share your content plus having others share your content is very valuable.
- Tracking. We discussed using Google Analytics to track your efforts, validate your keywords, and more.
