Every year, we terrific examples of organizations and individuals giving back - and this year is no different.

Recently, a New York City police officer donated a pair of boots to a homeless man on the street. The act was photographed by a tourist and has gone viral - the picture has been "liked" over 350,000 times on Facebook.

Youth sports are more competitive than ever. A recent article by the Associated Press likens it to an "athletic arms race". Despite this competitiveness, participation in youth sports has dropped in the past decade. Where's the disconnect?

Fewer Spots

According to the article, there are more kids playing sports due to an increase in population but fewer available roster spots on High School teams due to budget cuts and other reasons. This leads to increased competition, especially at younger ages, in order to compete for roster spots in High School and with clubs.

Your organization most likely has a Facebook page ... but are you taking best advantage of it? Check out these best practices aimed at turning your page into an essential piece of your organization's marketing and outreach efforts:

Make Your Posts Interesting - Add Pictures & Calls To Action

Statistics show that posts with photos are liked more, commented on more frequently, and shared more ... so it should go without saying - use photos with your posts!

A lesson in social media etiquette has cost one college player a chance to play in a playoff tournament game.

Stephanie McCaffrey, a Sophomore soccer player at Boston College, was suspended from today's NCAA tournament game at Penn State after making a series of tweets about the Jerry Sandusky scandal. McCaffrey has apologized for her remarks.

The New York State West Youth Soccer (NYSW) Annual General Meeting and Awards Banquet took place on Saturday in Rochester, NY.

Demosphere's Senior Account Manager Camille Cheatwood was on hand and had an opportunity to meet with multiple staff members including Amy Gush (Executive Director), Tim Mellander (Assistant Director), Mike Kozak (Risk Management Analyst), and Rich Wagner (President).